![]() Newport acknowledges that we are able to do smaller tasks while being distracted. These efforts create new value, improve your skill, and are hard to replicate.” ![]() He defines the concept as the following : “professional activities performed in a state of distraction-free concentration that push your cognitive capabilities to their limit. The concept of deep work is introduced by Cal Newport in his book Deep Work: Rules for focused success in a distracted world. We have to find a way to concentrate on one task for a long period. So, in order to create more and better, he have to get rid of our distractions. And as a result of that, the entire process of finishing a task is time-consuming, whereas the work output is mediocre. As result, we are not able to focus on difficult tasks without being interrupted. We live in a wonderful digital society, where we are connected with millions of people and where we have access to lots of knowledge and data.īut there is also a downside to being connected: each day, phone calls, e-mails, Facebook friend requests and online news notifications distract us from our work. Maybe, I’ve finally found the answer for myself: Deep work. Sometimes, I’m surprised by how much I can accomplish in a day full of distractions.īut there are also days where I feel like I’ve entirely wasted my time and feel like I don’t deserve a role in the Marketing world. …You guessed it right - I’m distracted too often. “Let’s see if Google Search Console updated my website impressions! And oh, let’s check the news!” Then it’s 10:17 AM and I finally start working on my blog. Better see who it is!” “Oh wow, Google Search Console says my website just had 200 impressions, that’s a bit disappointing.” ![]() “Hey look, there’s a new trend on Social Media!” “Oh, someone has responded to my Tweet. For instance, I want to write a blog, publish a few Social Media posts and I want to make some HTML, CSS and PHP adjustments to my website. We’re online 24/7, which means it is very likely that we get distracted by the World Wide Web during our workdaysĮach day, I set myself a couple of goals. Hate: I get distracted while scrolling through Social Media for the entire day. There is one thing I love and one thing I hate about being an Online Marketer: Love: Scrolling through Social Media for the entire day is part of my job.
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